FPS Home Affairs

For the FPS Home Affairs heeft Flan Caramel developed a series of explainer videos to support the 2019 elections. These videos are designed to inform the public in an accessible and clear way about various aspects of the election process. The videos play a crucial role in clarifying complex procedures and answering frequently asked questions, ensuring that citizens can participate in the elections well-prepared and informed.

Goal and Concept of the Video

The main goal of these videos is to inform a broad audience, regardless of their background or level of knowledge, about the practical details of the voting process. The videos covered, among other things:

  • What is a proxy?Explanation of how and when a voter can grant a proxy to another person to vote on their behalf. This was especially important for people who, due to circumstances such as illness or being abroad, were unable to vote in person.
  • How do you vote?A step-by-step guide to the voting process, from receiving the call-up letter to correctly filling out the ballot in the voting booth. The videos explained the steps a voter needed to follow to cast their vote and what happened after the vote was cast.
  • What to do as a polling station assistant?Specific instructions for those appointed as polling station assistants. The videos covered the responsibilities and tasks of assistants, such as checking identification documents, managing the ballot box, and assisting with the voting process if needed.

Visual and Learning approach

Flan Caramel opted for a visual style that was simple and clear, with bright animations that supported the explanations. By using straightforward language and clear visuals, the videos made a complex process like voting understandable for everyone. Moreover, these videos helped viewers feel more comfortable and confident in exercising their right to vote, contributing to a higher level of participation and a better understanding of their civic duties.

Impact and reach

The explainer videos were widely distributed through various channels, including social media, official government websites, and even in polling stations themselves. This ensures that a large number of citizens have access to the information, regardless of their location or technological skills. The videos are an integral part of the broader awareness campaign by the FPS Home Affairs. They contribute to a better-informed and well-prepared electorate during the elections.

In summary, these videos from Flan Caramel make it possible to communicate essential information about the election process in an accessible manner. As a result, transparency and participation during the elections have been improved.